The Founder's Story

Born from loss. Built for longevity.

LitPet began with a cat named Kung Hey — and a single question that pet care had failed to answer.

In memory of Kung Hey

A grief that became a mission.

Stephen's British Shorthair, Kung Hey, was the kind of cat who slept on his chest every night. When she fell ill, the diagnosis came late — a condition triggered by chronic, unaddressed stress that the industry had taught everyone to overlook.

In the months after she was gone, Stephen kept asking the same question: how could a whole category of pet care exist and still miss something so fundamental? The answer he found wasn't a new ingredient. It was a new philosophy — one that treats prevention, emotion, and balance as part of nutrition itself.

I didn't want another pet to be loved well and still missed quietly. LitPet is the brand I wish had existed for Kung Hey.

— Stephen Hu, Founder of LitPet

A grief that became a mission.

The journey

Four years from loss to launch.

  1. 2019

    A quiet loss

    Stephen lost his British Shorthair, Kung Hey, to a condition rooted in chronic stress that no one had named. The grief became a question: why does pet care wait for symptoms?

  2. 2020

    Listening to vets

    Months of conversations with clinicians in Hong Kong and the UK revealed the same gap — supplements treated symptoms, but rarely the underlying balance of the animal.

  3. 2021

    Two traditions, one bowl

    Stephen partnered with vets trained in both Traditional Chinese Medicine and modern western practice to prototype daily blends rooted in both worldviews.

  4. 2023

    LitPet is born

    After two years of formulation and clinical trials, the first LitPet tins shipped — built around prevention, emotional balance, and intentional daily care.

What we believe

Four principles, every blend.

These aren't marketing pillars. They are the criteria a product must meet before it earns the LitPet tin.

  • 01

    Prevention over reaction

    Most pet illness shows up after years of silent imbalance. We design for the decade before, not the week after.

  • 02

    Tradition as a map

    Two thousand years of TCM observation tell us where to look. Modern science tells us how much to give.

  • 03

    Emotional health is health

    Stress is a clinical input, not a personality trait. Calming and balance sit alongside joints and gut in every formula.

  • 04

    Built with vets, not marketers

    Every blend is co-developed with practising clinicians and tested in real homes before it ever reaches yours.

Today

A daily ritual, in thousands of homes.

LitPet is now in homes across the UK and Hong Kong. Each tin is co-developed with vets, sprinkled into the bowl your dog already loves, and built around the same belief that started everything: pets shouldn't just survive — they should thrive.

Meet the team →
A daily ritual, in thousands of homes.

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